Supplementary memo on some psychological factors involved in new car shopping and purchase patterns (addendum I) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Supplementary memo on some psychological factors involved in new car shopping and purchase patterns (addendum I)
Box Number	24
Report Number	629.2C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1956 Find out more about this year
Document Type	Memorandum
Industry	Automotive
Commissioned by	Television Bureau of Advertising (U.S.)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Television Bureau of Advertising (U.S.) Go to Business Biographies
Method	Interview
Keywords	automobile, car, shopping, housewife, children, television program, television advertising, buyer decision process, consumer, influencer marketing Go to Glossary
Language	English
Document linked to	Memo: proposed research project on reappraisal of television after ten years A motivational research study of depth of media penetration Final summary analysis and interpretation of TvB data Additional detailed qualitative analyses of spontaneous comment in 250 interviews (addendum III)