Supplementary memorandum on new Montclair advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	Supplementary memorandum on new Montclair advertising
Box Number	77
Report Number	1696D Sup.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1963 Find out more about this year
Document Type	Memorandum
Industry	Tobacco
Commissioned by	Sullivan, Stauffer, Colwell & Bayles, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Tobacco Company Go to Business Biographies
Brand	Montclair
Method	Test
Keywords	cigarette filter, marketing, smoking, brand choice, promotion, quality, consumer trend, corporate image, product personality, buying habits, social status, name, design, brand awareness, advertisement effectiveness test, advertising, public opinion, color Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the impact which Montclair has made in two test market areas The impact of Montclair in two tests markets - a pilot motivational study