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Title Swan, Thrill and Dove data
Box Number 72
Report Number 1546E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Cleaning Products
Commissioned by Lever Brothers
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Lux
Method Interview
Keywords
Language English
Document linked to First progress report on Lux Liquid
Lux detergent research
A motivational research study of advertising and marketing strategy for Lux Liquid