Symbolism of self awareness: a creative analysis - Market Research and American Business, 1935-1965

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Field name	Value
Title	Symbolism of self awareness: a creative analysis
Box Number	119
Report Number	2821
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1975 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Textile Fiber Division Dupont De Nemours
Conducted by	Ernest Dichter Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Focus Group
Keywords	women, body image, symbolism, self-consciousness, pantyhose, advertising, signs and symbols, comfort, marketing, promotion Go to Glossary
Language	English