Temporary progress report on the psychological analysis of the sales and advertising problems of Swan Soap - Market Research and American Business, 1935-1965

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Field name	Value
Title	Temporary progress report on the psychological analysis of the sales and advertising problems of Swan Soap
Box Number	4
Report Number	66B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Personal Products
Conducted by	Ernest Dichter
Company	Unilever, Ltd. Go to Business Biographies
Brand	Swan
Method	Interview
Keywords	soap, hygiene, packaging, brand association, animal, nature, women, female consumer, sales, advertising, product differentiation, family Go to Glossary
Language	English
Document linked to	Proposal for a psychological analysis of the sales and advertising problems of Swan A psychological analysis of the sales and advertising problems of Swan Soap