Test-marketing "Cherish" in Grand Rapids: problems and opportunities for a new laundry detergent - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Test-marketing "Cherish" in Grand Rapids: problems and opportunities for a new laundry detergent
Box Number	92
Report Number	2082C.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1967 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	DeSoto, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	DeSoto, Inc.; Unilever, Inc. Go to Business Biographies
Brand	Cherish; DeSoto; Gertrude
Method	Interview; Test
Keywords	detergent, cleaning product, female consumer, marketing, purchasing, housewife, laundry, washing machine, hygiene, health, social psychology, target market, fabric, name, price, pricing, packaging, children, motherhood, competitor analysis, advertising, brand choice, brand loyalty Go to Glossary
Language	English
Document linked to	How to introduce a new laundry detergent with germicidal action - a proposal for a motivational research study How to introduce "Gertrude" Call reports