The Cadbury profile, volume II: a report on a motivational research study submitted to Cadbury Brothers Limited, Bournville - Market Research and American Business, 1935-1965

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Field name	Value
Title	The Cadbury profile, volume II: a report on a motivational research study submitted to Cadbury Brothers Limited, Bournville
Box Number	10
Report Number	289.1C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1958 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Cadbury Brothers Limited
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	Cadbury Brothers, Ltd. Go to Business Biographies
Brand	Cadbury
Method	Interview
Keywords	candy, chocolate, confectionery, brand association, brand loyalty, shelf display, brand awareness, flavor, corporate image, product line, advertising, promotion, packaging Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the status of drinking chocolate and the effectiveness of its advertising appeals The Cadbury profile: a progress report on a motivational research study Attitudes towards chocolate, volume I of a report on a motivational research study submitted to Cadbury Bros., Ltd., Bournville Cadbury's instant drinking chocolate