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Field name | Value |
---|---|
Title | The New York Times Grocery Research Workshop report: In what way does Lucky Whip (in competition to other aerosol dessert toppings) satisfy or fail to satisfy housewives' needs?... |
Box Number | 62 |
Report Number | 1370P.18 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | Ogilvy, Benson & Mather, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Lucky Whip; New York Times |
Method | Focus Group; Test; Interview; Questionnaire |
Keywords | Go to Glossary |
Language | English |
Additional information |
Full title: The New York Times Grocery Research Workshop report: In what way does Lucky Whip (in competition to other aerosol dessert toppings) satisfy or fail to satisfy housewives' needs? And how do other aerosol dessert toppings satisfy of fail to satisfy the consumers' needs? Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market. |
Document linked to |
The New York Times Grocery Research Workshop report: what are consumer attitudes toward butter versus margarine? The New York Times Grocery Research Workshop report: brand loyalty or disloyalty among Jewish and non-Jewish users of Cottage Cheese… Product image which Dannon yogurt now enjoys among consumers The New York Times Grocery Research Workshop Report: what is consumer reaction to current Whipstix package… The New York Times Grocery Research Workshop report: how important are health considerations (such as polyunsaturates and non-hydrogenated liquid corn oil) when purchasing a brand of margarine? How do women or housewives feel about buying cottage cheese in small packets? Fleischmann's margarine Do you think yogurt can be an appealing food for young children? Do women shy away from milk or milk products because of the purported effect of fallout? Attitudes towards packaging of Endeco Swiss cheese Whipstix packaging Comparison of Breakstone and Dannon yogurt Why does the panel feel that people purchase unsalted butter? |