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| Field name | Value |
|---|---|
| Title | The New York Times Grocery Research Workshop report: with regard to soft drinks… |
| Box Number | 62 |
| Report Number | 1370P.1 |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Letter |
| Industry | Food and Drink |
| Commissioned by | J. M. Mathes, Inc. |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | New York Times; Canada Dry |
| Method | Focus Group; Test |
| Keywords | Go to Glossary |
| Language | English |
| Additional information | Full title: The New York Times Grocery Research Workshop report: with regard to soft drinks, what does "special sparkle" mean to consumers?; How does grapefruit soda differ from lemon soda?; What is 7-Up?; If a soft drink company were to produce a "pale dry cola", what would it be? How would it differ from other colas? |
| Document linked to |
What does the name Fanta as a brand name for soft drinks mean to you? Have sugar-free soft drinks reduced the sales of regular carbonated beverages? What are the attitudes toward the use of prepared cocktail mixes: those with liquor already in them, like Heublein's, or those without liquor, like Holland House? How is the new advertising theme line "now it's Pepsi" for "those who think young" comprehended what do the two phrases mean and what do they connote? How do you rate White Rock for quality, flavor and price? |