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Title The Old Reading Brewery
Box Number 42
Report Number 960E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Old Reading Brewery, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Old Reading
Method Interview
Keywords
Language English
Document linked to A motivational research study of the sales, advertising and merchandising problems of Old Reading beer
Analysis of bartender - distributor interviews