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Field name | Value |
---|---|
Title | The Toronto Daily Star study |
Box Number | 75 |
Report Number | 1659A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Media and Publishing |
Commissioned by | Canadian Advertising Research Foundation |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Daily Star |
Method | Interview; Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Interim report on the position of the newspaper in relation to four in-home media as seen by Canadians in five Canadian cities A motivational research study of the comparative profile of the Toronto Star, vol. I A motivational research study of the comparative profile of the Toronto Star, vol. II |