The adolescent soap market: development of soap attitudes in young women and girls with specific reference to Palmolive soap - Market Research and American Business, 1935-1965

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Field name	Value
Title	The adolescent soap market: development of soap attitudes in young women and girls with specific reference to Palmolive soap
Box Number	5
Report Number	93
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1950 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Ted Bates Agency
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Colgate Palmolive Peet Company Go to Business Biographies
Brand	Palmolive Soap
Method	Interview
Keywords	beauty product, soap, female consumer, young adult consumer, youth, buyer motivation, brand association, product personality, brand preference, femininity, women, masculinity Go to Glossary
Language	English
Document linked to	Summary of a psychological research study on the sales and advertising problems of Palmolive soap A psychological approach to the problem of soap-buying