The attitudes of fathers towards the entire complex of situations relating to childbirth and child care - Market Research and American Business, 1935-1965

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Field name	Value
Title	The attitudes of fathers towards the entire complex of situations relating to childbirth and child care
Box Number	47
Report Number	1030.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	08 Jun 1960 Find out more about this year
Document Type	Letter
Industry	Healthcare and Pharmaceuticals
Commissioned by	Ross Laboratories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ross Laboratories Go to Business Biographies
Method	Interview; Test; Focus Group
Keywords	health, medicine, physician, doctor, patient, children, consumer trend, promotion, motherhood, pediatrician, pregnancy, childbirth, fatherhood, social psychology, social status, attitude, family Go to Glossary
Language	English
Document linked to	Ross Laboratories A motivational research study of the patterns of relationship between mothers and their babies' doctors Letter memo re: draft booklets Ross Laboratories Proposal for a motivational research study of the patterns of development of the father-child relationship