The buying habits of the Esquire-magazine reader - Market Research and American Business, 1935-1965

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Field name	Value
Title	The buying habits of the Esquire-magazine reader
Box Number	1
Report Number	3
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1939 Find out more about this year
Document Type	Report
Industry	General
Commissioned by	Esquire, the Magazine for Men
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Esquire-Coronet, Inc. Go to Business Biographies
Brand	Esquire
Method	Questionnaire; Interview
Keywords	male consumer, masculinity, men's magazine, middle class, sex differences, purchasing Go to Glossary
Language	English
Document linked to	A motivational research study of the new Esquire: magazine of "shared excitement" Proposals re: a study "to influence the advertiser to take a second look at the new Esquire" Letter to Samuel Ferber outlining the basic points of the motivational research study Our method, procedure and sample for a motivational research study for Esquire Magazine Esquire and the college market, the automobile market and the egg-head market