The challenge of the 1970s: marketing Chrysler automobiles in a rapidly changing society - Market Research and American Business, 1935-1965

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Field name	Value
Title	The challenge of the 1970s: marketing Chrysler automobiles in a rapidly changing society
Box Number	110
Report Number	2524A Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1971 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Chrysler Motor Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Chrysler Motor Corporation Go to Business Biographies
Brand	Chrysler
Method	Interview; Test; Consultation
Keywords	automobile, car, sales, future marketing, young consumer, youth, consumer trend, women, African American consumer, advertising, brand loyalty, decision making, attitude, buyer motivation, product personality, family, cost Go to Glossary
Language	English
Document linked to	The challenge of the 1970s: marketing Chrysler automobiles in a rapidly changing society Summary of key findings of progress report: a motivational research study on Chrysler's image in the seventies Marketing Chrysler automobiles in a rapidly changing society: a motivational research study, vol. I Marketing Chrysler automobiles in a rapidly changing society: a motivational research study, vol. II Executive summary of a motivational research study: marketing Chrysler automobiles in a rapidly changing society