The challenge of the 1970s: marketing Sunoco products in a rapidly changing society - Market Research and American Business, 1935-1965

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Field name	Value
Title	The challenge of the 1970s: marketing Sunoco products in a rapidly changing society
Box Number	110
Report Number	2523A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1971 Find out more about this year
Document Type	Proposal
Industry	Energy and Utilities
Commissioned by	Sun Oil Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sun Oil Company Go to Business Biographies
Method	Interview; Test; Consultation
Keywords	gasoline, petrol, marketing, young consumer, youth, consumer trend, women, African American consumer, automobile, car, customer satisfaction, advertising, public relations, design, brand loyalty, decision making, cost Go to Glossary
Language	English