The challenge of the 70s: marketing TV sets in a changing society – a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The challenge of the 70s: marketing TV sets in a changing society – a proposal for a motivational research study
Box Number	111
Report Number	2551A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1972 Find out more about this year
Document Type	Proposal
Industry	Broadcasting; Retail and Wholesale
Commissioned by	GTE Sylvania
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	GTE Sylvania Go to Business Biographies
Method	Interview; Test; Consultation
Keywords	television, television set, retail, marketing, consumer trend, buyer motivation, technological development, design, future, brand loyalty, family, prestige, market segmentation, corporate image, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	The challenge of the 70s: designing and marketing TV sets in a changing society – a proposal for a systems psychological study