The comparative effectiveness of a Rice and Wheat Chex advertisement - Market Research and American Business, 1935-1965

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Field name	Value
Title	The comparative effectiveness of a Rice and Wheat Chex advertisement
Box Number	16
Report Number	453F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1954 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Ralston Purina Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Ralston Purina Company Go to Business Biographies
Brand	Chex
Method	Interview; Focus Group
Keywords	breakfast cereal, food, newspaper advertising, magazine advertising, advertisement effectiveness test, nutrition, child consumer, children, comparative advertising, competitor analysis, brand awareness, product personality, brand association, buyer motivation, mood, housewife, mother, parent Go to Glossary
Language	English
Document linked to	A psychological research study of the sales and advertising problems of Rice Chex and Wheat Chex