The competitive personality of Printemps and the effectiveness of its advertising - a creative problem analysis and proposal for a motivational research study - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	The competitive personality of Printemps and the effectiveness of its advertising - a creative problem analysis and proposal for a motivational research study
Box Number	46
Report Number	1020A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1958 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Grand Magasin du Printemps
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Grand Magasin du Printemps Go to Business Biographies
Brand	Printemps
Method	Interview; Observation; Test
Keywords	corporate image, product personality, merchandising, promotion, price, pricing, competitor analysis, social status, department store, fashion, clothing, female consumer, shopping, psychometric testing Go to Glossary
Language	English
Document linked to	Rapport prèliminaire rèlatif à l'ètude psychologique des Grands Magasins de Printemps Etude psychologique des Grands Magasins du Printemps Indicated research areas for a motivational research study for the Printemps department stores