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Title The competitive personality of Printemps and the effectiveness of its advertising - a creative problem analysis and proposal for a motivational research study
Box Number 46
Report Number 1020A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Retail and Wholesale
Commissioned by Grand Magasin du Printemps
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Printemps
Method Interview; Observation; Test
Language English
Document linked to Rapport prèliminaire rèlatif à l'ètude psychologique des Grands Magasins de Printemps
Etude psychologique des Grands Magasins du Printemps
Indicated research areas for a motivational research study for the Printemps department stores