The competitive strengths and weaknesses of County Trust in relation to consumer expectations and planning with regard to Westchester offices of New York banks / a problem analysis and proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The competitive strengths and weaknesses of County Trust in relation to consumer expectations and planning with regard to Westchester offices of New York banks / a problem analysis and proposal for a motivational research study
Box Number	58
Report Number	1282A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1960 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	County Trust Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	County Trust Company Go to Business Biographies
Brand	County Trust Company
Method	Interview; Test; Observation
Keywords	bank, corporate image, finance, public opinion, money, savings, investment, loan, law, legislation, social status, economic condition, consumer trend, buyer motivation, security, reputation, word-of-mouth advertising, psychometric testing Go to Glossary
Language	English