The consumer's image of aluminum as a packaging material - a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The consumer's image of aluminum as a packaging material - a motivational research study
Box Number	96
Report Number	2170C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1971 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Aluminum Company of America
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Aluminum Company of America Go to Business Biographies
Method	Interview; Focus Group; Test
Keywords	aluminium foil, packaging, marketing, female consumer, design, housewife, quality, price, pricing, corporate image, product personality, masculinity, promotion, color Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the image of aluminum as a packaging material Draft copy - executive summary - the image of aluminum as a packaging material - a motivational research study