The corporate image of International Swimming Pool Corporation - Market Research and American Business, 1935-1965

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Field name	Value
Title	The corporate image of International Swimming Pool Corporation
Box Number	41
Report Number	945.1E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1958 Find out more about this year
Document Type	Report
Industry	Sport and Leisure
Commissioned by	International Swimming Pool Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	International Swimming Pool Corporation Go to Business Biographies
Keywords	corporate image, swimming, swimming pool, brand preference, fashion, modernity Go to Glossary
Language	English
Document linked to	International Swimming Pool Corporation Summary outline of key points in motivational research consumer focus International Swimming Pool Corporation The corporate image of International Swimming Pool Corporation Memorandum on the problem of price vs. quality Memorandum on results of Esther Williams visits to distributors International Swimming Pool Corporation Addendum to report on consumer panel visit to PH pool Interim report on Esther Williams personality