The effectiveness of McCall's advertising in the competitive climate - a problem analysis and proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The effectiveness of McCall's advertising in the competitive climate - a problem analysis and proposal for a motivational research study
Box Number	43
Report Number	967.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1959 Find out more about this year
Document Type	Report
Industry	Arts and Crafts
Commissioned by	McCall Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	McCall Corporation Go to Business Biographies
Brand	McCall
Method	Interview; Test
Keywords	public relations, promotion, sewing, sewing machine, fashion, clothing, housewife, female consumer, femininity, dressmaking, old fashioned, modernity, social status, magazine advertising, product personality Go to Glossary
Language	English
Document linked to	Outline of a plan for a motivational research study on the sales, advertising and public relations problems of McCall's patterns A progress report on the competitive sales opportunities and problems of McCall's patterns The competitive sales opportunities and problems of McCall patterns - A problem analysis and proposal for a motivational research study Outline for verbal report - McCall Patterns A motivational research study on competitive sales opportunities and problems of McCall's patterns