The effectiveness of the present prune advertising campaign - Market Research and American Business, 1935-1965

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Field name	Value
Title	The effectiveness of the present prune advertising campaign
Box Number	15
Report Number	411C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1954 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Botsford, Constantine and Gardner
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	California Prune and Apricot Growers Association Go to Business Biographies
Method	Interview
Keywords	child consumer, food, prune, fruit, female consumer, snack, mood, advertising, marketing, family, health, nutrition, social status Go to Glossary
Language	English
Document linked to	Progress report on prune ad tests Memo on the new prune campaign