The effects of alternative keyboard devices in expanding the market for DM postage meters - Market Research and American Business, 1935-1965

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Field name	Value
Title	The effects of alternative keyboard devices in expanding the market for DM postage meters
Box Number	54
Report Number	1215C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1960 Find out more about this year
Document Type	Report
Industry	Office and Stationery
Commissioned by	Pitney-Bowes, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Pitney-Bowes, Inc. Go to Business Biographies
Brand	DM
Method	Test; Interview
Keywords	postal service, design, modernity, corporate image, price, pricing, mail, buyer motivation, symbolism, guilt Go to Glossary
Language	English
Document linked to	Pitney-Bowes, Inc. Proposal for a motivation research study on the effects of alternative keyboard devices in expanding the market for DM postage meters A report on the DM meter and alternative keyboard devices