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| Field name | Value |
|---|---|
| Title | The hot and cold cereal market of the future - a proposal for a motivational research study |
| Box Number | 21 |
| Report Number | 559A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Food and Drink |
| Commissioned by | General Mills, Inc. |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Cereal: unsatisfied needs and present and future trends A motivational research study on present and future psychological trends in cereals Letter - clarifying proposal for motivational study of cereals |