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Field name | Value |
---|---|
Title | The impact of Montclair in two tests markets - a pilot motivational study |
Box Number | 77 |
Report Number | 1696D |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Tobacco |
Commissioned by | Sullivan, Stauffer, Colwell & Bayles, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Montclair |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of the impact which Montclair has made in two test market areas Supplementary memorandum on new Montclair advertising |