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Title The influence of medical journal advertising on prescription writing - a report of four interrelated studies
Box Number 72
Report Number 1571C - Addendum
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Healthcare and Pharmaceuticals
Company
Brand Modern Medicine
Method Questionnaire; Interview
Keywords
Language English
Document linked to Motivational research study on the importance of the role of Modern Medicine and the influence that the publication has on the prescription activities of the modern physician
A motivational research study of the impact of Modern Medicine on doctors
A motivational survey of physicians and the influence of four medical publications on prescription writing practices