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Title The joy of completion - a creative memo on a new kind of Joy for dishwashing
Box Number 28
Report Number 744E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Memorandum
Industry Cleaning Products
Commissioned by Leo Burnett Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Joy
Method Interview
Keywords
Language English