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Title The marketing effects of Sears' brand names and the "Sears Best" logotype: a proposal for a motivational research study
Box Number 116
Report Number 2711A Revised
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Retail and Wholesale
Commissioned by Sears, Roebuck and Company
Conducted by The Dichter Institute for Motivational Research, Inc.
Place Yorktown Heights, New York
Company
Brand Sears
Method Interview; Test; Consultation
Keywords
Language English
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