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Title The meaning of roundness and squareness in ice cream containers
Box Number 40
Report Number 932.1A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Household Goods
Commissioned by Fellows Advertising Agency
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Sealright
Keywords
Language English
Additional information Analysis of how different shaped containers convey different messages.
Document linked to A creative problem analysis and proposal for a motivational research study of the strengths and weaknesses of the Sealright Company's ice cream container
Possible applications of motivational research to the sales, advertising, and packaging problems of Sealright Company, and the Porter Cable Company