The modern cereal - creative advertising approaches for Kellogg's corn flakes - Market Research and American Business, 1935-1965

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Field name	Value
Title	The modern cereal - creative advertising approaches for Kellogg's corn flakes
Box Number	95
Report Number	2169E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1968 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Leo Burnett Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Kellogg's
Method	Interview
Keywords	breakfast cereal, marketing, purchasing, packaging, female consumer, corn flakes, housewife, psychodrama, flavor, advertising, child consumer Go to Glossary
Language	English