The motivating response patterns to a Maclean's "tongue test" commercial - Market Research and American Business, 1935-1965

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Field name	Value
Title	The motivating response patterns to a Maclean's "tongue test" commercial
Box Number	50
Report Number	1105TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1958 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	S. H. Benson, Ltd.
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Brand	Maclean's
Method	Test; Interview; Focus Group
Keywords	television advertising, toothpaste, oral hygiene, female consumer, commercial, cartoon, humor, marketing, promotion, brand choice, health, housewife Go to Glossary
Language	English
Document linked to	The motivating response patterns to a Maclean's toothpaste commercials