The motivating response patterns to a television commercial for Hedley's "Gay" - Market Research and American Business, 1935-1965

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Field name	Value
Title	The motivating response patterns to a television commercial for Hedley's "Gay"
Box Number	55
Report Number	1231TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1959 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Erwin Wasey Ruthrauff & Ryan Limited
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Brand	Hedley's
Method	Test; Interview
Keywords	detergent, television advertising, female consumer, commercial, housewife, washing, packaging, promotion, marketing, brand choice, name, corporate image, competitor analysis Go to Glossary
Language	English