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Title The motivating response patterns to four Wildroot commercials
Box Number 11
Report Number 295.1TV
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Hair and Beauty
Commissioned by Wildroot Company, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Wildroot
Method Test; Focus Group
Keywords
Language English
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