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Title The motivating response patterns to two Maidenform and one Playtex commercials
Box Number 42
Report Number 959TV
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Clothing and Accessories
Commissioned by Norman, Craig & Kummel, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Maidenform; Playtex
Method Observation; Interview; Test
Keywords
Language English
Document linked to A proposal for a motivational research study on the sales and advertising problems of Maidenform brassieres
A motivational pilot study on Maidenform bras