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Title The motivations behind "consumerism": a proposal for a pilot motivation research study
Box Number 113
Report Number 2622A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Proposal
Industry Media and Publishing; Advertising; General
Commissioned by Life Magazine
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Life
Method Interview; Test
Language English
Document linked to The motivations of consumerism