The motivations of word-of-mouth advertising / how advertising and word-of-mouth influence each other - Market Research and American Business, 1935-1965

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Field name	Value
Title	The motivations of word-of-mouth advertising / how advertising and word-of-mouth influence each other
Box Number	40
Report Number	919C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1958 Find out more about this year
Document Type	Report
Industry	Energy and Utilities
Commissioned by	Esso Petroleum Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Dow Chemical Company; Esso Standard Oil Company; Miles Laboratories; Philip Morris, Co., Ltd.; Wildroot Company, Inc. Go to Business Biographies
Brand	Esso
Method	Interview
Keywords	word-of-mouth advertising, cinema, marketing, consumer Go to Glossary
Language	English
Additional information	Includes some examples of advertisements.