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Title The need for a fresh start in the 70's - a psychological analysis of Geigy's distribution system
Box Number 99
Report Number 2239C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Animal and Agriculture
Commissioned by Geigy Chemical Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Geigy
Method Interview; Observation; Focus Group
Keywords
Language English
Document linked to The image of Geigy's distribution system among wholesale re-sellers and retail dealers
The image of Geigy's distribution system among wholesale re-sellers and retail dealers
The need for a fresh start in the 70's - a psychological analysis of Geigy's distribution system: addendum I - an evaluation of the Geigy "agribusiness in a trillion dollar economy" conference