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Title The new bank customer: a motivational research study, vol. I
Box Number 103
Report Number 2367C. Vol. I
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Financial Services
Commissioned by Chemical Bank; The Citizens and Southern National Bank; The Connecticut Bank and Trust Company; First Wisconsin National Bank of Milwaukee; Pittsburgh National Bank; Bankers Trust Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a study to assist banks in attracting more money into savings accounts and checking accounts
The new bank customer: a motivational research study - statistical appendix, vol. II
The new bank customer: a motivational research study - statistical appendix, vol. II
The new bank customer: a motivational research study - statistical appendix, vol. II
The new bank customer: a motivational research study - statistical appendix, vol. II
The new bank customer: a motivational research study - statistical appendix, vol. II
The new bank customer: a motivational research study - statistical appendix, vol. II