The newspaper of today and tomorrow, a proposal for a motivation study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The newspaper of today and tomorrow, a proposal for a motivation study
Box Number	103
Report Number	2362A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1970 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Copley Newspapers
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Copley Newspapers Go to Business Biographies
Method	Interview; Consultation; Test
Keywords	newspaper reading, marketing, communication, advertising, future, technological development, distributor, social psychology, cost Go to Glossary
Language	English