The personality and image of Intexa, its product and its advertising in the eyes of the French shopper / a motivational study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The personality and image of Intexa, its product and its advertising in the eyes of the French shopper / a motivational study
Box Number	48
Report Number	1061C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1959 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Filatures Prouvost & Cie.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	International Textiles Associes, S. A. Go to Business Biographies
Brand	INTEXA
Method	Interview; Test
Keywords	clothing, dress, fashion, female consumer, fabric, corporate image, marketing, promotion, children, price, pricing, social status, synthetic, family, housewife, product personality, brand choice, body image, consumer trend, buying habits, slogan, name Go to Glossary
Language	English
Document linked to	Consumer attitudes toward Intexa products, Intexa advertising and the company image of Intexa / progress report on a motivational research study