The place of the condom in the present cultural climate - Market Research and American Business, 1935-1965

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Field name	Value
Title	The place of the condom in the present cultural climate
Box Number	68
Report Number	1485C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1962 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Youngs Rubber Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Youngs Rubber Corporation Go to Business Biographies
Brand	Youngs
Method	Interview; Test
Keywords	condom, contraception, birth control, purchasing, marketing, motherhood, buyer motivation, brand awareness, personality profiling, brand choice, corporate image, male consumer, consumer trend, brand loyalty, quality, drug, disease, packaging, price, pricing Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of the contraceptive market Addendum to proposal for a motivational research study of the contraceptive market A summary of our major findings on present attitudes towards contraceptive devices A motivational research study of the problems and potential consumer franchise of Wash-Up and Delph