The potentials for the Whitman Company in the present candy climate - Market Research and American Business, 1935-1965

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Field name	Value
Title	The potentials for the Whitman Company in the present candy climate
Box Number	67
Report Number	1463C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1962 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	N. W. Ayer & Son
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Stephen F. Whitman & Sons, Inc. Go to Business Biographies
Brand	Whitman
Method	Interview; Test
Keywords	corporate image, advertising, packaging, purchasing, marketing, candy, children, child consumer, snack, nutrition, oral hygiene, buying habits, name, attitude, gift, guilt, price, pricing, design, reputation Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the age of the Whitman sampler image The potentials for the Whitman Company in the present candy climate - appendix II - detailed statistical data by sub-groups Summary of major findings on Whitman candy