The present climate for dieting in the United States - a memorandum based on the work of the New York Times Grocery Research Workshop - Market Research and American Business, 1935-1965

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Field name	Value
Title	The present climate for dieting in the United States - a memorandum based on the work of the New York Times Grocery Research Workshop
Box Number	76
Report Number	1672E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1963 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	New York Times Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	New York Times Company Go to Business Biographies
Brand	New York Times
Method	Focus Group
Keywords	diet, health, public opinion, weight loss, social status, economic condition, fashion, consumer trend, soft drink, female consumer, housewife Go to Glossary
Language	English