The present climate of baked goods usage - a memorandum based on the work of the New York Times Grocery Workshop - Market Research and American Business, 1935-1965

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Field name	Value
Title	The present climate of baked goods usage - a memorandum based on the work of the New York Times Grocery Workshop
Box Number	73
Report Number	1605E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1962 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	New York Times Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	New York Times Company Go to Business Biographies
Brand	New York Times
Method	Interview
Keywords	female consumer, baked product, marketing, purchasing, housewife, packaging, bread, symbolism, price, pricing, brand loyalty, children, brand preference, social status, frozen food, cake Go to Glossary
Language	English