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Title The present climate of mouthwash use and the potentials for a new mouthwash
Box Number 74
Report Number 1620A Rev. & E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Personal Products
Commissioned by Lever Brothers Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview
Keywords
Language English
Document linked to Proposal for a motivational research study on the problems of a new mouthwash
Preliminary findings based on an exploratory project for a projected mouthwash product by Lever Brothers