The present menthol cigarette market: a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The present menthol cigarette market: a motivational research study
Box Number	23
Report Number	624C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	American Tobacco Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Tobacco Company Go to Business Biographies
Method	Interview; Test
Keywords	smoking, tobacco, menthol cigarette, flavor, buyer motivation, attitude, brand loyalty, ideal brand model, advertising, packaging Go to Glossary
Language	English