The present role of Noxon and its future sales potential / A motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	The present role of Noxon and its future sales potential / A motivational research study
Box Number	66
Report Number	1436C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1961 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Smith/Greenland Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Home Products Corporation Go to Business Biographies
Brand	Noxon
Method	Interview; Test
Keywords	housekeeping, housewife, female consumer, market share, packaging, modernity, scent, price, pricing, competitor analysis, masculinity, old fashioned, promotion, product personality, quality, femininity Go to Glossary
Language	English
Document linked to	A proposal for a pilot motivational research study of Noxon