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| Field name | Value |
|---|---|
| Title | The processes and influences within the family that determine the brands of soft drinks / attitudes toward low calorie drinks |
| Box Number | 63 |
| Report Number | 1370P.85 |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Food and Drink |
| Commissioned by | Pepsi-Cola Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | New York Times; Pepsi Cola |
| Method | Focus Group; Interview; Test |
| Keywords | Go to Glossary |
| Language | English |
| Additional information | Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market. |
| Document linked to |
Diet packed foods Metrecal Sego / 900 calorie diet food To what extent will new low calorie colas replace or supplement the use of other soft drinks? What is your reaction to each of the sugar free, or low calorie, colas on the market and why? |